The Ultimate Drive App and $300 loyaly offer

We originally launched The Ultimate Drive app in August 2011 with the hope that everyone can experience the joy of driving that BMW customers have known for years. The success of that launch was overwhelming and we received many accolades from users all over the country.

With this latest version, we at BMW Financial Services want to be the ones saying “thank you” – specifically to our loyal customers. As an industry first, we want to reward the most passionate BMW drivers and fans through the very app that embodies this spirit, on a vehicle that is the very essence of the Ultimate Driving Machine – the 2012 3 Series.

The 3 Series has always been “the luxury sports sedan” that consistently sets the benchmark for performance, styling, and design. While the bar is set so high, we believe the 2012 3 Series surpasses the high standards we’ve set for ourselves.

It’s only been a day since we announced the promotion, and we’ve already seen excitement building as BMW Financial Services customers all across the country continue to walk away from their BMW 3 Series test drive with a $300 voucher in hand. So please download The Ultimate Drive app, and if you are lucky to be a BMW driver (and BMW Financial Services customer) please take this offer as our sincere “thank you” for being a fan of  The Ultimate Driving Machine.

Columbus Gamification Summit

On February 8, 2012, I spoke at the Columbus Gamification summit at TechColumbus. I discussed the gamfication strategy behind Ultimate Drive as well as discussing the wonders of crowdsourced content. The big hit was the big horn sheep story. One of the higher rated (yet lesser known) roads on our app, near Mt. Evans, Colorado, had warnings about avoiding this stretch of road during certain times of the year not because of weather, but because of herds of big horn sheep in heat. Check the resultant tweets: