Here’s an idea my wife suggested: Go through your friend list on Facebook and Twitter. Select the ones you get along with the best (the ones you consider close friends, confidants, etc). Then unfriend them. Stop following them. That’s it. Sound crazy? Why would you do such a thing? Because Facebook and Twitter may have warped our perception of “closeness” of friends. The constant stream of updates from our friends saturate our brain. We experience the daily events of everyone, regardless how close or distant we are, at the same “volume”. Things get worse when mere acquaintances post far more frequently than our best friends. These close relationships get pushed aside to make room for noise of all the other people we “friend”. Why is this? Because unlike our social media outlets, our brains have a finite capacity for simultaneous connections. It’s called the Dunbar Number.
Facebook, I really want to spend money on you. Unfortunately your native ad management platform is limited. It is very hard to determine how well those ads will perform without the use of third party tools or vendors. Unlike Google Adwords or Bing, companies (small and large) have approached Facebook advertising with some trepidation.
The problem is two fold:
Facebook advertising = miniature billboards.
Advertising on any social media outlet is akin to billboards you see on a busy highway. Your focus is on avoiding crazy drivers, listening to music, or chatting with your friend (hands-free of course). By chance something flashy or weird catches your attention. It could be one of those sign twirling guys or a billboard. There’s an even slimmer chance the ad actually relates to you. Now imaging instead of driving, you’re on Facebook or Twitter. You’re more concerned about reading posts from friends or responding to comments on your recently uploaded pictures. Just by chance, an ad about cheap scuba gear (because you’ve “liked scuba”) on the right side catches our attention. Maybe you’ll click, maybe you won’t.