Speaking at Columbus AMA – “5 Traps of the Corporate App”

cama [Warning. Shameless plug!] I’ll be speaking to the Columbus chapter of the American Marketing Association. Please join me at 7:30 am, February 20, 2014 at the Columbus Main Library.

Click here for directions and tickets. ($5 members / $10 non-members)

Here’s an abstract of my talk:

5 Traps of the Corporate App (and how to avoid them)
Your CEO comes to you and says, “We need a mobile app. Go build one!” What do you do? With all the resources that are at the disposal of large, brick-and-mortar corporations, developing a fun, simple, user-friendly mobile app with clear business objectives can be a tremendous challenge. This presentation would like to humorously (yet respectfully) shed light on the five common pitfalls that plague a corporate mobile app’s development – and how to avoid them. Intended mainly for the poor soul tasked to lead such an endeavor in his/her company, but all are welcome since misery does love company.